Shire Jobs

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

Responsibilities:

• Based on the characteristics of customers in different vertical segments, formulate long-term strategies, short-term tactics, and specific implementation plans for digital marketing by combining internal and external resources;

• Coordinate internal product resources, cross-team channel resources, and third-party media resources to implement specific plans targeting customer needs, and continuously optimize implementation methods to increase lead generation opportunities;

• Collaborate with global teams to acquire high-quality customer engagement resources and conduct targeted promotions through localized production.

• Continuously improve customers' digital experience through data analysis, tool development, content creation, and other methods, improving brand awareness and dedication to convert business opportunities;

• Promote the use of AI tools through global collaboration, empowering product, marketing, and sales teams to improve work efficiency.

Requirements:

• BS/MS degree in marketing or a related field

• At least 5 years of working experience in marketing, digital marketing, or a medical device industry background (social agency background preferred)

• Knowledge in social media is an advantage

• Excellent oral and written communication skills in both English and Chinese (Mandarin)

• Good project management, analytical, and problem-solving skills

• Good interpersonal skills and ability to quickly establish credibility with sales and product teams

• Proficient and confident in presenting with internal colleagues

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.