Shire Marketing Lead, Hematology, China in Shanghai, China
The Marketing Lead, Hematology, China will develop product / marketing strategies and lead the marketing team to develop and execute various marketing plans to ensure the achievement of business objectives, including successful launch of new products and technologies.
Provides strategic and execution team leadership for the Hematology marketing team.
Develops and implements innovative annual marketing plans, including strategy, budgeting, finances including resource management, segmentation, activities and product promotion.
Leads cross-functional collaborative work approach to ensure engagement and buy in of key stakeholders and delivery of projects.
Develops appropriate tools for tracking project delivery and course correction.
Leads on market insights, trends and competitive intelligence. Conducts market research to inform, test and validate messages and campaign strategy.
Builds a strong network across the Region and Global teams to champion the needs of the China market within Regional and Global marketing projects.
Qualifications 职位要求 :
Bachelor’s degree with Clinical Medicine, Pharmacy or Bio-Engineering major.
More than 7 years in a senior position and 5-7 years of experience in product management or marketing in multinational pharmaceutical company. Experience as a clinician is a plus.
Integrative capability of marketing planning, execution and management.
Capable of allocating and managing various marketing resources.
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Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.