Job Information
Amazon Sr. Inbound Marketing Manager, Amazon in Shanghai, China
Description
Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 310 million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our ads products, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
Since 2017, our China cross-border marketing team has been driving the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide via insight-based marketing and education programs. We are looking for a customer-obsessed driving force behind creating marketing demand, igniting and fueling business growth through effective marketing efforts.
Key job responsibilities
Design and upgrade overall CN user experience on advertising.amazon.com and Amazon Ads Academy.
Plan and implement strategic marketing initiatives to acquire, nurture, and drive advertiser engagements and actions on advertising.amazon.com and Amazon Ads Academy, including creative development and targeting segmentation.
Build up and optimize collaboration mechanism with global stakeholders on user experience design, content strategy, website upgrade and performance tracking metrics.
Analyze website and user performance data, interpret metrics, and provide insights and recommendations to optimize CN user experience.
Basic Qualifications
Bachelor's degree
8+ years of driving compelling marketing campaigns and execution at an agency or in-house marketing team experience
Extensive knowledge of website user experience design and implementation.
Strong analytical and data-driven mindset, with the ability to interpret and leverage data to drive strategic decision-making.
Excellent project management, organizational, and prioritization skills.
Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and influence various stakeholders.
Preferred Qualifications
Experience developing cross-functional relationships with product, consumer research and marketing technology teams to develop strategy and marketing insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience presenting creative concepts effectively to senior executives
Experience improving online user experience, engagements and retention
Experience with customer segmentation, profiling, and targeting