Shire Jobs

Step into an exciting leadership role at Little Creek Casino Resort, where your innovation and strategy will help deliver extraordinary guest experiences!  As the Marketing Operations Manager, you'll lead the charge in optimizing HubSpot capabilities, managing a cutting-edge marketing technology stack, and executing high-impact campaigns. Your strategic vision, technical expertise, and hands-on approach will drive effective marketing initiatives, enhance guest engagement, and align operations with the resort's overarching business goals. Be the catalyst for transformative marketing at Little Creek Casino Resort. Are you ready to redefine what's possible? Apply today! 

Marketing Technology & Automation Management

• Oversee and optimize the marketing technology ecosystem, including HubSpot, Monday.com, CRM systems like Salesforce, email marketing platforms, and analytics tools to ensure seamless integration and peak performance.
• Identify and implement automation opportunities to streamline workflows, increase efficiency, and scale marketing efforts effectively.
• Collaborate with IT and external vendors to manage system integrations, troubleshoot issues, and execute technology upgrades while maintaining security and compliance standards.

Marketing Strategy Development

• Partner with the marketing team to create data-driven strategies that spotlight the resort's offerings and foster deeper guest connections.
• Develop innovative campaigns to drive incremental business growth, collaborating with management to capitalize on strategic opportunities.
• Act as a project manager for integrated marketing campaigns, ensuring seamless execution, timely delivery, and measurable results.
• Contribute to crafting strategies that maximize profitability across all marketing initiatives.

HubSpot Management

• Configure, maintain, and optimize HubSpot for lead generation, tracking, automation, and reporting, unlocking its full potential to drive marketing success.
• Build and manage workflows, segmented lists, and lead-nurturing strategies to elevate engagement and improve efficiency.

Campaign Execution & Automation

• Plan, execute, and manage multi-channel marketing campaigns across email, social media, and digital advertising, leveraging automation tools for maximum impact.
• Refine customer segmentation to deliver personalized, relevant communications that build loyalty and engagement.
• Create automated workflows to support loyalty programs, promotions, and player engagement, ensuring seamless customer lifecycle management.

Data Analysis & Reporting

• Lead marketing analytics efforts by collecting, analyzing, and interpreting data to assess campaign performance and overall strategy effectiveness.
• Provide actionable insights through detailed reports on KPIs such as ROI, retention rates, and engagement metrics, ensuring data-driven decision-making.
• Maintain data integrity across all platforms, addressing inconsistencies and ensuring compliance with privacy regulations like GDPR and CCPA.

Cross-Department Collaboration

• Work closely with the Gaming, Resort, and Sales teams to align marketing efforts with casino promotions, loyalty programs, and guest experience objectives.
• Partner with IT and Finance to ensure technology investments and resource allocations support overarching business goals.

Content & Vendor Management

Collaborate with designers, content creators, and external agencies