Job Information
Boehringer Ingelheim Product Manager | Non line manager | Brand Strategy Group,Jardiance Family Marketing in Shinagawa, Japan
Our Purpose
Transforming patient’s lives with suffering from cardiac, renal, and metabolic diseases by delivering Jardiance® to more patients to provide more time.
Position
In this role you are responsible for developing annual strategy for a leading brand in BI, prioritizing and implementing brand strategy to ensure sales target achievement and to maximize the brand value.
Furthermore, you drive marketing strategy development with a strong focus on market understanding (including market and competitive assessments, financial forecasts, Lifecycle Management, customer insights research, segmentation, positioning, scenario planning, Integrated Brand Planning, Tactical Planning, etc) while incorporating patient centricity.
In addition, you support cross-functional project-work with interfaces across Medical, Regulatory, Market Access, Patient Advocacy, Market Research, Public affairs etc. to ensure the annual strategy is implemented properly.
Key Job Accountabilities
Formulate annual plans. These should consider customer needs, the competitive environment, and our company's strengths.
Determine priorities for resource allocation, including personnel, assets, and budget.
Ensure effective communication of these priorities to multiple stakeholders including Sales, Medical, and Market Access (MAHA) teams, etc.
Monitor strategy implementation within the marketing department and other stakeholders.
Set up and manage Key Goal Indicators and Key Performance Indicators.
Implement project management scheme effectively.
Qualification:
Background
Must have
Ability to think and act based on a clear sense of purpose
Proficiency in logical argumentation based on factual data. Prior experience in quantitative analysis is required.
Track record in successfully leading cross-functional projects, involving multiple stakeholders into successful outcomes.
Demonstrated ability to find solutions under differing opinions among stakeholders.
Experience in pharmaceutical or related industry marketing / analytics, or a minimum of 3 years in strategic or management consulting.
Japanese native and English proficiency equivalent to a TOEIC score of 800 or above.
Nice to have
Experience with working in different cultures or cross-cultural management
Marketing experience in consumer goods industry
Recruiter：K Nagai
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.