Job Information
EOS Hospitality RJR MA Employee LLC Digital Marketing & eCommerce Manager in South Yarmouth, Massachusetts
The eCommerce & Digital Marketing Manager will be responsible for overseeing the digital marketing & eCommerce strategies for a portfolio of EOS Hospitality properties. The role demands a dynamic professional adept at driving revenue growth through innovative digital strategies & eCommerce solutions. eCommerce Management: Develop & execute eCommerce strategies to maximize online revenue. Manage hotel websites & optimize for SEO, user experience, & conversion. Work closely with property management to ensure accurate & appealing content. Analyze website performance & implement improvements. Digital Marketing: Plan & execute digital marketing campaigns, including SEO/SEM, email marketing, social media, & display advertising. Measure & report performance of all digital marketing campaigns & assess against goals (ROI & KPIs). Collaborate with internal teams & external agencies to create & manage digital content. Manage online brand & product campaigns to raise brand awareness. CRM & Email Marketing: Develop & manage a comprehensive CRM strategy to enhance guest engagement, retention, & loyalty. Design & implement targeted email marketing campaigns to various customer segments. Monitor & analyze CRM & email campaign performance, optimizing for conversion & engagement. Use CRM insights to inform & refine overall digital marketing strategies & personalization efforts. Revenue Optimization: Collaborate with revenue management teams to align digital strategies with pricing & inventory strategies. Utilize analytics tools to identify trends & insights, & optimize spend & performance based on these insights. Collaborate with revenue management teams on online travel agency (OTA) relationships & strategies. The role can be remote based in EST time zone & will support our Cape Cod, MA & Key West, FL properties.