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Equifax, Inc. Senior Director, Product Management Leader - J00158732 in St Louis, Missouri

Equifax Workforce Solutions is searching for a Senior Director, Product Management Leader for our Employer Services Onboarding business. This position will be based in St. Louis, MO.

With data instantly sourced from The Work Number for more than 195 million unique individuals, we provide solutions to help instantly verify a candidate's employment history, identity, income and post-hire employment status. When needing to verify a candidate's education or enrollment status, we've partnered with National Student Clearinghouse providing a suite of education verification products using a candidate's Social Security Number (SSN). And with bundled delivery solutions, we help eliminate time-consuming, manual processes so employers can accelerate their hiring process.

The Product Leader is responsible for the overall performance of the product, overseeing it from inception and ideation through design, build, launch, growth, enhancement and eventual sunset. Creates product roadmap and identifies delivery channels, direction of product and product development needs. Defines product requirements and collaborates with cross functional teams to bring products to market (DandA, technology, sales, fulfillment, product marketing, finance, legal).

What you'll do:

  • Achieves revenue and market share targets defined in financial plans for products in the area of responsibility.
  • Leads efforts in developing product and product line strategies, directions and recommendations as input to the overall company planning process.
  • Develop solution expertise with deep knowledge of the product ecosystem and competitive landscape.
  • Stays current with industry and market trends. Attends user group meetings, trade shows, and seminars as required to support product marketing programs.
  • Serve as the product subject matter expert. Responsibilities include representing the solution in the marketplace, support of internal sales messaging/training and engaging in customer conversations as needed.
  • Establish strong relationships with technology, serving as a liaison and supporting development of the business case to articulate ROI/business value, defining business requirements, driving enhancement prioritization and addressing product issues as they arise.
  • Analyze the market and engage with customers to identify opportunities to evolve the product offering and innovate in support of business growth and retention goals.
  • Define the product and distribution strategy and establish the roadmap based on industry / customer needs. Includes recommendations for build, partner or buy.
  • Supports sales force by providing current information on product developments and competitive market positioning.
  • Drive engagement and provide direction with internal teams, including Pricing, Data and Analytics, Digital Strategy, Operations, Legal and others to position for growth and go-to-market success.
  • Define solution value propositions and collaborate with product marketing to deploy into the market with consideration of white papers, brochures, social media, web pages, online events and more.

What experience you need:

  • Bachelor's degree in marketing, finance, management or similar field required; M.B.A. preferred or equivalent business experience.
  • 7 years of experience in a B2B marketing role in a complex business environment, including extensive experience with go to market strategy development; experience as a team lead desired.
  • 5 years of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, channel marketing and the infrastructure and tools necessary to support these activities.

What could set you apart:

  • Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred.
  • Experience working in Human Capital Management solutions or HR Technology preferred; nowledge or the recruiting process is a plus.
  • Working in a highly matrixed organization is a plus.

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Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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