Job Information
Meta Product Marketing Manager, ANZ in Sydney, Australia
Summary:
Meta seeks an experienced advertising and product marketing professional with a strong background in marketing and project management to assist with the development and if possible, lead go-to-market strategies for our Meta family of apps.The successful candidate should have experience working with go-to-market planning across various verticals/sales channels to drive successful product growth in a fast-paced Internet or online marketing company in Australia. Success in this position requires in-depth knowledge and solid experience of planning and executing plans to fulfill advertiser objectives with the right advertising solutions. The candidate must thrive with cross-functional teams and dynamic environments by exhibiting critical thinking. They must also have experience influencing stakeholders in a matrixed organization.
Required Skills:
Product Marketing Manager, ANZ Responsibilities:
Partner with Sales teams, other Product Marketing Managers and cross functional teams to build and activate go-to-market strategies, track and monitor performance with defined success metrics for highest priority product solutions
Identify short and long-term market opportunities for relevant product domains and synthesize market intelligence based on understanding, analysis and a strategic view of the direction for the market and businesses to product teams outside of APAC
Educate and inspire action from Sales and Product organisations backed by data-driven insights. Execute with operational rigor and efficiency by prioritizing products and solutions for market segments, crafting communications and marketing materials, creating growth plans with defined success metrics, and building and running activations and programs to drive the adoption of solutions or products
Act as product consultant for the market, identify critical area of product growth and influence market buy in
Shape internal training programs to educate the sales force on a growing set of advertising solutions
Communicate with leadership internally and externally
Ensure the right level of alignment, consistency and flexibility in approach across product marketing organization to maximize growth and scale impact
Minimum Qualifications:
Minimum Qualifications:
BA/BS degree in Marketing or equivalent
8+ years of experience within digital marketing or consulting
Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace
Demonstrated ability to contribute at strategic, operational and tactical levels
Experience in analytical and solving problems with data
Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers
Customer service orientation and experience in a client facing capacity
Communication and presentation experience
Preferred Qualifications:
Preferred Qualifications:
Advertising experiences in product marketing, product strategy or product development in tech firms
Product marketing experience in a digital native company or with performance related advertising products is a plus
Experience working with media agencies and creative agencies
Industry: Internet