Job Information
TrueBlue/PeopleReady Senior Marketing Specialist in Tacoma, Washington
Ever since our first office opened more than 30 years ago, TrueBlue has been committed to connecting people and work and helping to change lives. Whether our client is a small business on Main Street or a Fortune 500 company, we work equally hard to find the people they need to be successful. Publicly traded since 1998, TrueBlue provides a talented workforce of over 611,000 people to companies around the world each year through three segments: PeopleReady, PeopleManagement, and PeopleScout. The way the world works has changed dramatically since our founding and so has TrueBlue as we aspire to be the talent solution for the changing world of work. That is why we have broadened our service offerings to reach more markets while driving innovation in our service delivery model and technology. TrueBlue is The People Company, and our shared values drive our success, inform our actions, and guide our decisions. We are Optimistic. We believe there is a solution to every problem and that by being innovative and working together, we can find new ways to get results. We are Passionate. We believe in what we do, are committed to doing good, and will go above and beyond the call of duty for our clients and workers. We are Accountable. We empower our people to take personal responsibility and make an impact. We are Respectful. We listen and learn from each other, embrace diverse views and experiences, and know that finding successful solutions comes from working together. We are True. We are true to who we are and what our clients need. What we do has a powerful and lasting impact on the world. When we connect people and work, we accomplish something important. As the world of work changes, so does our business. What remains constant is our commitment to being a force for good for the candidates, associates, customers and communities that we serve. Job Summary We are seeking a Senior Marketing Specialist to join our energetic and dynamic marketing team. We are looking for a motivated, self-driven marketer who can support the Director of Marketing and PeopleManagement Team in driving our overall customer and prospect marketing strategy including campaigns, social media, events and more. The ideal candidate will have knowledge of traditional, digital, and social media marketing as well as the ability to communicate effectively and work collaboratively with cross-functional teams. This position will support all customer and prospect marketing efforts for Staff Management | SMX and SIMOS and will report to the Director of Marketing. Your ability to thrive in a fast-paced, deadline-driven environment with shifting priorities will enable you to help drive the PeopleManagement brands forward. Job Responsibilities: Manage and execute all marketing activities including demand generation, content, retention marketing, sales enablement development, events management, association relationships and industry specific marketing communications to internal and external stakeholders. Work with marketing leadership to ensure that the marketing efforts are on target, on brand and meet the needs of the organization from a lead generation, retention and thought leadership position. Partner with marketing functions (content, project management, digital, and creative) to create cohesive prospective customer campaigns as well as working with our sales and operations team to launch existing customer programs. Assist Director of Marketing with brainstorming outside-the-box ideas to drive customer and prospect marketing strategy forward. Core Knowledge & Skills: Experience with integrated lead generation/nurturing, up-sell/cross-sell, and retention programs and processes. Demonstrated ability to make sound business decisions, balancing analytical skills and creative thinking. Extensive experience with marketing campaign reporting, optimization, and execution. Experienc