Job Information
The Coca-Cola Company STA (Maternity Cover) Senior Manager, Frontline Marketing - Philippines in Taguig City, Philippines
Senior Manager, Frontline marketing - Philippines
Line Manager for this role will be the Frontline Marketing Director East
Location: Philippines
Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Frontline Senior Brand Manager, Philippines, you will manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, Direct Marketing Expense (DME) investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience (IMX) Campaigns in partnership with Customer & Commercial Leadership (C&CL) and Franchise Leadership.
We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have strong marketing activation and execution experience.
What You'll Do for Us
Focus & Scope
Actively work on regional market development to ensure the right implementation of projects
Provide market input for the development of Organizational Unit (OU) and market-level Innovation projects
Provide input to localization and real-time amplification of IMX campaigns within the region
Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities
Manage brand activation at the local level, including Point of Sale (POS) activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
KEY SUCCESS PARAMETERS
Experience
Significant marketing and leadership experience (8-10 years)
Direct experience with marketing activation in Philippines
Business, commercial and financial acumen
Experience working with The Coca-Cola Company (TCCC) external partners (bottlers and customers)
Experience working in cross-functional and cross-geographical teams is preferred
Work Focus
Ability to provide region specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
Ability to lead negotiations and alignment with key stakeholders
Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Ability to identify needs for campaign localization or customization as necessary
Communication Focus
Role will interact frequently with Region Franchise leadership teams, Region C&CL team, Bottlers and external parties (activation agencies, media)
Role will also require regular communication with OU Front-Line Marketing Lead, OU IMX team
KEY KNOWLEDGE REQUIREMENTS:
Mastery of (Required)
Marketing Activation / Execution
POS and Experiential Marketing
Relationship Management (with external stakeholders)
Team management & leadership
Broad Expertise in (Good to have)
Market Dynamics in Franchise Unit
Strong Business / Commercial Acumen
Consumer Rights
Growth-Oriented Thinking
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.