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Philips Category Trade Shop Marketing Manager in Taipei, Taiwan


In this role, you have the opportunity to

Join the Trade Shopper Marketing team of Philips Personal Health while advancing your career in a dynamic, fast paced and multinational environment of Philips Taiwan.

You are responsible for

  • Lead, develop and execute shopper marketing strategy focused on finding the right assortment, merchandising, price management distribution and strategic channel for respective categories.

  • Develop merchandising guideline (&POSM) and maximize the category brand message and key visuals into online/offline touchpoints to maximize Philip brands visibility.

  • Closely work with Sales team to partner with retailers on development of customer specific marketing programs to grow business together.

  • Leveraging market information and shopper research to ensure shopper is fully integrated into the annual planning process and part of the business

  • Lead and develop channel strategy and identify business issues and opportunity to grow.

  • Manage Trade spend or promotion fund effectively and within budget.

  • Facilitate respective categories sales target achievement via maximize sell-out with effective promotion campaign and excellent in-store presence.

  • Ensure excellent trade execution for all shopper marketing activities and continuous improvement through regular promotion evaluation and feedbacks.

You are a part of

Key professional marketing talent under Personal Health business of Philips Taiwan, with major focus on Trade Shop Marketing area.

To succeed in this role, you should have the following skills and experience

  • Bachelor degree holder or above

  • Minimum 8 years in Multi-international company with rich experience in Trade Shop Marketing area, in FMCG industry is definitely an advantage

  • Able to work independently, passionate, potential act as team lead and a good team player

  • Proficiency in both written & spoken English and Chinese language

  • Strong communication, negotiation and presentation skills

  • Sensitive with number with excellent analytical skills