Philips Category Trade Shop Marketing Manager in Taipei, Taiwan
In this role, you have the opportunity to
Join the Trade Shopper Marketing team of Philips Personal Health while advancing your career in a dynamic, fast paced and multinational environment of Philips Taiwan.
You are responsible for
Lead, develop and execute shopper marketing strategy focused on finding the right assortment, merchandising, price management distribution and strategic channel for respective categories.
Develop merchandising guideline (&POSM) and maximize the category brand message and key visuals into online/offline touchpoints to maximize Philip brands visibility.
Closely work with Sales team to partner with retailers on development of customer specific marketing programs to grow business together.
Leveraging market information and shopper research to ensure shopper is fully integrated into the annual planning process and part of the business
Lead and develop channel strategy and identify business issues and opportunity to grow.
Manage Trade spend or promotion fund effectively and within budget.
Facilitate respective categories sales target achievement via maximize sell-out with effective promotion campaign and excellent in-store presence.
Ensure excellent trade execution for all shopper marketing activities and continuous improvement through regular promotion evaluation and feedbacks.
You are a part of
Key professional marketing talent under Personal Health business of Philips Taiwan, with major focus on Trade Shop Marketing area.
To succeed in this role, you should have the following skills and experience
Bachelor degree holder or above
Minimum 8 years in Multi-international company with rich experience in Trade Shop Marketing area, in FMCG industry is definitely an advantage
Able to work independently, passionate, potential act as team lead and a good team player
Proficiency in both written & spoken English and Chinese language
Strong communication, negotiation and presentation skills
Sensitive with number with excellent analytical skills