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Apply now for the position of Product and Marketing Manager for Syva Drug Testing , and you will contribute to successfully grow a profitable business while having an impact on countless lives by defining and promoting qualitative drug testing products globally .

Your role:

• You will define new Instrument and Assays (Drugs of Abuse / Therapeutic Drug Monitoring) to be developed to meet market demands, or the creation of new markets. Provide leadership for product/concept justification during funding cycle.
• You will lead marketing activities, from identification of customer and market needs, competitive offering, provide input on concept and product development, manage product launch, through and including product discontinuation.
• You will develop and execute strategic and tactical marketing plans for Drug testing Syva product line.
• You will analyze market trends and growth drivers (i.e. define the market from the customer's perspective; analyze market segmentation; identify market and industry dynamics and trends etc.) and develop messaging and positioning specific to the targeted segments.
• You will shape the commercial readiness requirements and manage the commercialization execution plans. Develop business cases and financially model pricing and volume scenarios.

Your expertise:

• Being a "product champion" and subject matter expert regarding product and market knowledge, planning/execution, and achievement of business objectives.
• Supporting new product initiatives from initial project approval through to market launch. Develops the commercial and marketing touchpoints (name, graphics, key visual, product benefit demo, digital/e-marketing, claims, package, sales messaging, value proposition, etc.).
• Gaining alignment with key stakeholders for product strategy, requirements, roadmap, commercialization plans, sales assets, targeting and training support.
• 5 + years of marketing experience in marketing planning, building brand reputation, campaign development and exe cution, developing compelling sales messaging / materials and training, conducting market research, developing product portfolio strategy, new product development and new launch initiatives.
• Demonstrated ability to envision possibilities, lead teams (with or without direct reports) and drive results with a customer-driven mentality, representing the customer in all decisions, challenges the status quo and takes ownership to find solutions to business challenges
• Subject matter expertise IVD and Drug Testing is a plus, including its markets segments and respective needs (clinical and non-clinical). Laboratory Diagnostics experience required.

To find out more about the specific business, have a look at https://www.siemens-healthineers.com/en-us/drug-testing-diagnostics

Who we are:
We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:
When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at Careers - Siemens Healthineers USA (siemens-healthineers.com)

The pay range for this position is $135,000 - $186,000 U.S. dollars annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience, as well as where the work will be performed. The annual incentive target is (10%) of base pay. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://benefitsatshs.com/index.html

This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

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Minimum Salary: 135000.00 Maximum Salary: 186000.00 Salary Unit: Yearly