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Field Marketing - Communications, Media, and Technology

This is a remote position available to any qualified applicant in the United States.

About Us

Cognizant Technology Solutions (NASDAQ: CTSH) is one of the world's leading professional services companies, redefining customers' business, operating, and technology models for the digital economy. With annual revenues of $19 billion and a market value of $41 billion, we help global corporations adapt to market disruptions and build stronger, more agile, and innovative businesses.

At Cognizant, we give organizations the insights to anticipate what customers want and act instantly to deliver on those demands so our clients can achieve the goal of every modern business: staying one step ahead of a constantly evolving world. In addition to honors such as being listed #185 on the 2021 Fortune 500, Cognizant was again named on Fortune's List of the Global Most Admired Companies for 2022.

The Role

Cognizant is looking for an especially dedicated marketeer to join our team. Translating Cognizant's growth strategies into effective and efficient marketing campaigns that include promotions, customer engagement, content, research and insights and public relations. This includes working collaboratively across commercial teams, the broader marketing organization, alliance partners, and key collaborators to develop programs that align with business development goals. The person in this role will complete a mix of marketing, content, sales tools, and events/experiential strategies that improve the buying experience and accelerate conversion. The candidate will work in conjunction and tandem with Head of Field Marketing and Business Unit Heads.

Responsibilities

• Implement BU specific marketing strategy that aligns with our corporate brand strategy
• Own Cognizant microsites - Lead all aspects of the creation of marketing content such as PoVs, case studies, whitepapers, blog posts, and social media content. Lead results of SEO, SEM, email marketing, and social media platforms to continually drive traffic and generate leads
• Partner with the Cognizant's consulting, domain and technology and commercial teams to prepare compelling customer-facing materials, reports, briefings, and events. Deliver Cognizant story directly, and via senior spokespeople to engage customers and partners
• Align with Cognizant marketing colleagues to identify existing and new thought leadership and other content for vertical specific marketing programs
• Manage the sales enablement content repository and ensure that all information is easily and readily accessible at the point of need
• Plan and coordinate Industry specific promotional events, and industry conferences.
• Represent the Cognizant at Partner events like MS Ignite, Google Cloud Next, AWS re:Invent, Dreamforce, ServiceNow World Forum and Trade shows specific to each Industry to enhance brand exposure and foster business relationships
• Design and plan Industry specific networking events like round tables, breakfast/ lunch meetings and Fireplace chats
• Build and run co-marketing campaigns other Ecosystem partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars, and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns
• Implement Large Deal & Account-based programs for large deal pursuits and marquee accounts across various industries
• Design and drive relationship building with analysts tracking specific industry and understand their calendar of research. Orchestrate Cognizant's outbound engagement and participation in the Analysts' research agendas and published reports that matter most to the business
• Leverage market and driven research in partnership with analysts, ecosystem partners and industry forums to identify market trends and opportunities
• Supervise and analyze the performance of marketing campaigns and partnerships. Apply metrics and KPIs to measure return on investment and make data-driven decisions for future marketing strategies

Qualifications

Minimum 8 years of relevant work experience including B2B marketing experiences in technology or professional services sector

Current/recent expertise aligned to the North American market (global experience would be an added plus)

Consistent track record in optimally driving industry specific conferences, eco-system partner events, networking events, co-marketing campaigns centered around industry themes, big bets and market offerings.

Consistent record of supporting complex, strategic deals and account-based programs with Fortune 100 Companies

Strong, active network of industry analysts, sourcing advisors, eco-systems partners particularly hyper scalers and platform firms, and third-party advisors, private equity firms

Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience

Ability to personally drive outcome-oriented marketing programs

Solid campaign marketing experience from concept to execution; proven lead generation experience

Knowledge of various social and digital marketing channels, activities, metrics and measurement techniques

Need to be adept at interacting, communicating, and partnering with industry/account team and cross domain specialists, solution architects, data scientists and externally with customers and 3rd party eco system partners

Capacity to work independently and collaborate from remote location with global contacts, both inside and outside of Cognizant; possess a hard-working presence and be highly responsive and collaborative; be a great teammate with the ability to earn trust and respect

Effective and empowering approach to handling agencies, vendors and Cognizant employees across business units and corporate functions that builds accountability, results, and a positive, collaborative culture

Competencies:

Outstanding communication and interpersonal skills to support C-level stakeholder discussions and relationships

Strong strategic and business demeanor

Articulates the company's mission, vision, and objectives concisely that can speak to clients and employees at all levels

Consistent track record to thrive in a global, diverse team

Superior analytical and problem-solving capabilities

Creativity and Problem-Solving

Attention to Detail, Social Skills, Leadership, Adaptability, Writing

Salary and Other Compensation:

The annual salary for this position is between $140,000-$180,000 depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applications will be accepted until January 10, 2025.

Benefits

Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

Medical/Dental/Vision/Life Insurance

Paid holidays plus Paid Time Off

401(k) plan and contributions

Long-term/Short-term Disability

Paid Parental Leave

Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, based on applicable law.

Our Dedication to Diversity and Inclusion:

Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, p regnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.