Job Information
The Coca-Cola Company Director, Sustainability Marketing Communications in Tokyo, Japan
Position Overview:
The Director of Sustainability Marketing Communication will be responsible for enhancing our corporate reputation through proactive storytelling about our sustainability initiatives, including Water, World Without Waste, Climate, Agriculture, Sugar Reduction, and Diversity, Equity & Inclusion (DE&I). This role involves closely working with marketing teams to integrate sustainability elements into marketing plans and aligning these efforts with corporate sustainability communications.
Focus, Scope, & Impact:
Evaluate corporate reputation data and local indicators to identify key communication opportunities aligned with our sustainability agenda.
Formulate and implement communication strategies that highlight our Water Stewardship, Packaging, Climate actions, and DE&I initiatives.
Increase consumer awareness of our packaging sustainability efforts, including collection, design, and partnerships.
Develop compelling narratives and proactive storytelling to enhance our corporate reputation in sustainability.
Ensure cohesive and consistent messaging across all platforms related to sustainability efforts.
Collaborate with marketing teams to seamlessly integrate sustainability elements into marketing plans.
Work closely with Sustainability Public Relations and Communication Manager in creating content for internal and external communication channels, including social media, the website, and press releases.
Support the Strategy & Operations Manager in partnering with Customer & Commercial Leadership for collaborative opportunities with key customers based on their sustainability needs.
Monitor the effectiveness of communication strategies and adjust as needed to ensure maximum impact.
Stay up-to-date on industry trends and best practices in sustainability communications and incorporate them into the company's communication strategies to maintain competitiveness and relevance.
Experience
Minimum of 10 years of experience in marketing, communications, or public relations, with a focus on sustainability.
Proven ability to create compelling narratives and proactive storytelling.
Strong analytical and strategic thinking abilities.
Ability to work collaboratively with cross-functional teams.
Strong project management skills and ability to manage multiple projects simultaneously.
Experience in managing social media and other digital communication channels.
Excellent communication skills, both written and verbal in English and Japanese.
Passion for sustainability and environmental issues.
Candidate Profile
Successful candidates will embody a strong sense of leadership, demonstrating the ability to inspire and motivate teams towards achieving excellence.
At Coca-Cola, we value leaders who are not only adept at steering projects and driving results but are also skilled in fostering a collaborative and inclusive environment.
A growth mindset is integral to our culture, and we seek individuals who embrace challenges, learn from feedback, and display a continuous desire for development and innovation.
Applicants should be committed to personal and professional growth, as well as to the expansion and progress of our esteemed company.
Skills:
Analytical Thinking; Communications Strategy; Communication; Sustainability; Sustainability Communications; Marketing Communications (MarCom); Public Relations (PR); Communications Programs
Pay Range Not Available
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.