Job Information
J&J Family of Companies OTC Assistant Brand Manager in Tokyo, Japan
OTC Assistant Brand Manager - 2407025026W
Description
What you will do
Position Summary
This role will play a critical role in brand management, leading total self care business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will lead cross functional team to deliver results, also have tight engagement with Regional team to share, exchange knowledge and make exciting wound care future with scalable innovation pipeline and portfolios.
Role Duty & Responsibilities
Brand Management
- Research & analysis
Analyzes key performance indicators and financial reports such as brand sales and offtake
Conducts consumer/market research to find new opportunity area and assess the size of prize
- Brand strategy development & execution
Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
Develop longer term growth plan including brand evolution strategy
Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.
- Communication planning & execution
Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
Design advanced communication and media plan based on deep consumer insight and media behaviors
Flawless execution of marketing campaign with sense of urgency
Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
- Key brand index management
Keep track of brand health through appropriate measurement tools
Plans and forecasts sales
Budget planning and tracking
Qualifications
What we are looking for
Related Experience & Behavior, Competency
Consumer-centric & agile mindset
Bachelors degree and above with relative brand management experiences
5 years of Pharmaceutical or FMCG marketing experience
Experience of working with external distributor is a plus
Expertise and Skills
Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
Strategic thinking & analytical and problem-solving skills
Ability to speak and write in English and Japanese fluently
Primary Location Asia Pacific-Japan-Tokyo-To-Chiyoda
Job Function Marketing
Req ID: 2407025026W