Job Information
American Express Partnership Development and SNS Marketing - Digital Acquisition Marketing Executive in Tokyo, Japan
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
New Partnership Development and SNS Marketing - Digital Acquisition Marketing Executive
Our division is responsible to develop new card member acquisition strategies in individual and corporate market. Especially the candidate has to manage and drive external advertisement in digital marketing and partnership development.
This position can manage all the marketing process (strategy planning, campaign and promotion creation, execution and analysis, creative production, budget management, vendor management) as an owner position.
This position needs high sense of responsibility and speed, and high communication skill due to managing huge amount of budget, negotiating internal and external stakeholder like global team members and outside advertising agencies.
In order to achieve the goal, result oriented with improving marketing skill, analytical & logical thinking and customer-oriented mind are critical.
Primary responsibilities include:
Partnership Management
American Express contracts with many partners to acquire prospective customers through the partnership. The candidate will be responsible for new partnership management to acquire new prospective customers.
Analyze the market environment, make the best proposals not only to American Express but also to our partners and customers, and create a scheme to acquire both consumer and business customers.
The candidate will also maintain the relationship with partners, including the negotiation of acquisition plan and campaign and the contract renewal. Also, the candidate will implement PDCA cycle (Planning the partnership acquisition plan, negotiating/managing partners, tracking the performance, reporting the result to leader and reviewing/replanning new campaign in order to maximize ROI perspective.)
New Partnership example(Acquisition Campaign):
Seibu Lions: https://www.americanexpress.com/ja-jp/credit-cards/campaigns/seibu-lions/
GLAY: https://glay-30th-anniv-pj.com/
Kawasaki Brave Thunders: https://www.americanexpress.com/ja-jp/credit-cards/campaigns/kawasaki-bravethunders/cons/
Social Media Advertisement Management
Social media marketing is the key to grow our business of digital acquisition. The candidate will develop new social media promotion for digital acquisition, including planning, managing media agency / influencer, negotiating partners to develop original contents in their spaces, reviewing the result and optimizing budget allocation.
Qualifications:
(Required)
Experienced in digital acquisition
Knowledge of digital marketing
Experienced creative production
Experienced promotion and planning
Excellent oral and written communication in Japanese/English
Strong communication skills
Self-motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously
Proficiency in MS Office, notably Excel and PowerPoint
Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair
Customer oriented mind
(Preferable)
- Knowledge with business credit card industry or financial industry
Qualifications
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Job: Marketing
Primary Location: Japan-Tokyo-Minato-ku
Schedule Full-time
Req ID: 24013289