Job Information
Amazon Product Marketing Manager - Brand Protection in Tokyo, Japan
Description
Amazon’s vision is to offer the earth’s largest Product Selection and Lowest prices for our customers. To deliver on this vision we have aggressively grown the number of Sellers. Increasingly we see manufacturers and brand owners selling direct to consumer on the Marketplace. Amazon is inventing on behalf of brand owners and is focused on building the largest and most extensive brand protection program in the world. As intellectual property owners have different needs compared to sellers, we are inventing ways to detect product authenticity, product integrity, as well as copyright, trademark, and other product quality issues. In this role you will be responsible for identifying, launching and creating awareness of programs and initiatives for brands to protect their intellectual property and create an accurate and trusted experience for customers on Amazon. This is a high visibility role, in one of Amazon’s most important priorities worldwide and you will need to work with international stakeholders across Amazon.
The ideal candidate is a strong marketer and earns trust through performance and relationship building, thinks strategically and analytically about Customer challenges and how to align our messaging. This individual will also assess content gaps and work to build assets to fill those gaps. The right candidate should have a strong record of delivering results timely and effectively. Additionally, this role requires native level Japanese written and speaking communications ability.
Key job responsibilities
Serve as the subject matter expert for Brand Protection Program, in addition to owning the management, deliverables, and reporting of marketing materials.
Develop and align Brand Owner journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
Identify and package relevant marketing materials based on defined Brand Owner journey maps with the objective of helping new Brand Owners protect their Brand on Amazon
Build strong relationships across with Global and Geo (North America, Europe and Asia Pacific) Brand Protection teams to ensure efforts are aligned with other content strategies and objectives, including localizing Geo-relevant content.
Provide clear, consistent, and frequent communication to global stakeholders to ensure clarity on content activities, status, goals, and results.
Basic Qualifications
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
4+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Please check the website below for measures to eliminate unwanted second-hand smoking in each facility:
https://www.amazon.jobs/en/landing_pages/passivesmoking
就業の場所における受動喫煙を防止するための措置に関する事項については、下記リンク先をご覧ください。
https://www.amazon.jobs/jp/landing_pages/passivesmoking
The salary information can be provided individually prior to the 1st interview
賃金に関する条件は、１次面接の前に個別にご案内することができます