Job Information
myBlueprint Product Marketing Specialist (K-12 Education) in Toronto, Ontario
Join us on our mission to engage every student in their journey from education to career.
About myBlueprint
myBlueprint is a leading developer of K-12 EdTech tools used by over 1 million students across Canada. We create best-in-class digital portfolios and career/life planning tools to support student success and documentation of learning. You can learn more about us at www.myBlueprint.ca.
We're creating an active and engaging learning environment for all students, and are excited about what’s next. Come grow your career with us!
About the Opportunity
This role will be focused on SpacesEDU, a digital portfolio and assessment platform that showcases student growth and learning in and out of the classroom. You can learn more about the product at SpacesEDU.com.
Reporting to our Marketing Manager, you will be responsible for supporting our ambitious growth goals in both Canada and the United States. You will design and implement high-impact tactics that will help drive product demand and usage, develop messaging that will strongly resonate with teachers and district administrators, and leverage key channels that help fill our pipeline with interested leads. You will collaborate with product, sales, and customer success teams on go-to-market and launch strategy, planning, and execution for new features to ensure our product’s unique value is communicated effectively both internally and externally.
If you are a self-starter, passionate about K-12 education, and keen about working with a small and mighty marketing team, then this role could be the perfect fit for you!
What you will do:
Support go-to-market strategies for new features, crafting clear, differentiating messaging that highlights benefits for prospects and customers
Analyze market trends, and gather competitive intel and customer feedback to inform product development, messaging, and market positioning
Create region-specific assets and messaging to effectively address and engage with local market needs
Train customer-facing teams to effectively communicate our product's unique value, handle objections, and stand out against competitors
Create bottom-of-funnel resources and sales enablement resources like battle cards, pitch decks, and one-pagers to enhance team knowledge and drive prospect engagement
Collaborate cross-functionally on go-to-market and launch strategy, planning, and execution
Strategize and support customer marketing initiatives to help delight, retain, and up-sell existing customers
Execute customer email-based marketing tactics including planning, creation, testing, and evaluation of email campaigns
Create, maintain, and optimize automated user journies to support product adoption and ensure customers receive a personalized, relevant experience
Collaborate with designers to develop ways to improve the website that will make it easier for customers and prospects to find the information they are looking for quickly and easily
Leverage Google Analytics and reporting tools to identify new opportunities for growth and engagement
What an ideal candidate will have:
Experience working in K-12 education or the edtech industry
2-3 years of product marketing experience in a fast-paced environment
Demonstrated experience with website CMS, user journey mapping, and GA4
Exceptional writing skills with demonstrated ability to craft content that highlights the benefits of a solution/ feature for prospects and what sets it apart
Creative thinking, strong communication skills, time management, and attention to detail
Ability to work independently and as part of a small team
Bonus points for:
Design skills to support the creation of marketing collateral and website updates
Prior experience with customer marketing and upsell campaigns
Our Team
Our team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry. We are incredibly proud of the work we do. Our core values are: we take ownership, we make each other better, we invest in constant improvement, we embrace the adventure, we prioritize communication, and we want to be here!
Benefits & Perks
Competitive compensation
Comprehensive health and dental coverage plus a health/wellness spending account
Flexible vacation days plus paid time off between Christmas to New Year, with additional vacation days earned annually
Quarterly Wellness days throughout the year to rest, relax, and take care of your mental health and well-being
Personal learning and development fund of up to $1,000 per year
Growth opportunities
Flexible working arrangements
Monthly in-office days to connect and collaborate
Employee-led committees and team events
Hybrid Work Environment
We will work with each employee to ensure they receive the required equipment needed to work comfortably and productively from home - they will just need a stable internet connection.
Please note that while our team works remotely majority of the time, local employees are expected to work in our office (located in Downtown Toronto) at least once or twice a month for our recurring in-office days. The exact dates are determined by each department. These days are meant for improving social connections in-person, where everyone will have dedicated time to connect and collaborate with colleagues.
For those who may prefer to work in the office more frequently, they will also have the flexibility to come in as much as they would like.
Our Hiring Process
Every new hire will have a huge impact on our organization, so we take both the hiring process and the candidate experience seriously - we know that an interview goes both ways! We will keep an open line of communication throughout the process and ensure there is time at the end of all interviews for candidates to ask any questions.
Our hiring process will generally follow this format:
An introductory phone interview with our People team to discuss the opportunity in more detail; we’ll learn more about you and you’ll learn more about us.
A virtual interview with the Hiring Manager and other team members to go over your background, the position, and the organization in more detail; we’ll dive deeper into the job-specific and technical components of the role, as well as behavioural aspects.
A short take-home project for you to complete on your own time; this will give you a better understanding of the work we do as it will be reflective of the role you’re applying for.
A final in-person or virtual interview for you to meet additional team members; you’ll get to meet with cross-functional stakeholders and gain a holistic view of what life at myBlueprint will look like.
We extend an offer and you join our team! Offers will be contingent upon successful reference checks and background checks.
At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier-free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply - there are many pathways to a successful career, and we would like to hear about yours!
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