Job Information
CIBC Senior Manager, Advisor Marketing in Toronto, Ontario
We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com (https://www.cibc.com/en/about-cibc.html)
What you’ll be doing
As the Senior Manager, Advisor Marketing you will be responsible to support a team of high performing individuals (marketing and social media consultants supported by a designer) well versed on the Private Wealth Advisor marketing landscape to ensure the understanding of business strategic direction and create advisor marketing strategies that ladder up to key business objectives. You will also lead the delivery of small to mid-scale marketing programs for the Advisor channel. This includes liaising with Advisory teams and internal agency partners in the creation of: ads, websites, brochures, profile sheets, advertorials, media requests, newsletters, eDirects, blogs, podcasts, invitations, presentations, evites, ecards and templates.
At CIBC we enable the work environment most optimal for you to thrive in your role. To successfully perform the work, you’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.
How you’ll succeed
Marketing & Communications - Create and lead effective strategic business development and marketing solutions for Advisors and teams to grow business assets via awareness and prospecting efforts, referral methods and client retention. Streamline and scale digital and traditional business development and marketing processes and assist Advisors and their team with capabilities developing deeper, long-term relationships with their clients. Ensure IAs are upholding and being consistent with brand. Oversee the periodic updating of Private Wealth Marketing and Communications reference guidelines. Collaborate across Private Wealth to explore innovative ways to deliver client content and develop tools. This includes the consulting on the evaluation, development and implementation of continuous value-added marketing solutions for the benefit of segmented distribution channels.
Trends & Best Practices - Stay abreast of industry trends and marketing best practices including new products/services, changes in regulations, shifts in consumer behaviour or emerging technologies to help inform the direction of the advisor marketing offering. Oversee management and continuous improvement of Private Wealth Advisor Marketing operational processes.
Frontline Marketing - Collaborate with Marketing Governance colleagues who engage on regulatory communications support and manage the review of frontline materials to external audiences. Lead the ongoing strategy supporting frontline enablement and advisor marketing.
Relationship Building & Leadership - Leverage well-developed leadership, management, and strategic-thinking in a highly collaborative environment. Develop and maintain strong relationships as first point of contact team lead with CIBC’s various cross-functional teams, including: National services, sales, communications, digital, governance, legal, media relations, practice management, training, product groups, various LOBs and business partners to evaluate current business, and identify existing opportunities for improved business growth and efficiency. Solution oriented leadership and management across ambiguous and complex business issues, challenges and problems.
Who You Are
You can demonstrate 5-7 years of experience in advertising and marketing and wealth management supporting frontline advisors. Seasoned in Advisor Wealth business and marketing approaches and methodologies. Agency experience is an asset.
You know that details matter. You have the ability to collect information, analyze data, identify root cause, determine KPIs and suggest solutions. You apply strong analytical/conceptual skills and knowledge in creative ways to solve general or ambiguous business issues, challenges and problems.
You’re goal oriented. You possess the ability to identify, measure and present business opportunities and implement successful strategies to capitalize on them.
You act like an owner. You have the ability to work at a strategic level, which requires awareness of business issues, processes, and outcomes as they impact CIBC Private Wealth, our Wood Gundy IAs, Private Banking, Trust, Private Investment Counsel and our clients.
It’s an asset if you’re fluent in French.
Values matter to you . You bring your real self to work and you live our values - trust, teamwork, and accountability.
What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program, defined benefit pension plan, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay, 12th Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Branding Standards, Channels Marketing, Digital Marketing Platforms, Internal Communications, Marketing Initiatives, Marketing Programs, Process Efficiencies, Teamwork
At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.
Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.
Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.