Job Information
Villanova University Marketing Manager, Adult & Professional Education Marketing in Villanova, Pennsylvania
Villanova University Posting Details
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Posting Details (Default Section)
+-----------------------------------+-----------------------------------+ | Posting Number: | 20244017S | +-----------------------------------+-----------------------------------+ | Position Title: | Marketing Manager, Adult & | | | Professional Education Marketing | +-----------------------------------+-----------------------------------+ | Position Type: | Staff | +-----------------------------------+-----------------------------------+ | Location: | Villanova, PA | +-----------------------------------+-----------------------------------+ | Recruitment Type: | Internal/External Applicants | +-----------------------------------+-----------------------------------+ | Work Schedule: | full-time/12-months | +-----------------------------------+-----------------------------------+ | Avg Hours Week | | +-----------------------------------+-----------------------------------+ | Department: | 655 - University Communication | | | and Marketing - College | | | Communications | +-----------------------------------+-----------------------------------+ | Position Summary: | In close collaboration with the | | | Director, the Marketing Manager, | | | Adult and Professional Education | | | Marketing, develops and | | | implements strategic marketing | | | campaigns for a portfolio of | | | online non-credit professional | | | education programs. The Marketing | | | Manager works closely with | | | partner agencies to manage media | | | buys and campaigns, as well as | | | ensure campaigns are on schedule | | | and all required assets are | | | delivered. The Marketing Manager | | | collaborates with the Adult and | | | Professional Education Marketing | | | team to maximize campaigns across | | | all media available. This | | | position will partner with the | | | communications, admissions, | | | enrollment and corporate | | | development teams in the College | | | of Professional Studies and the | | | Office of Online Programs to | | | identify marketing and | | | communications opportunities and | | | needs. The Marketing Manager will | | | help to develop and maintain | | | reports to track key campaign | | | metrics and performance. The | | | Marketing Man ger must be able to | | | analyze data from various sources | | | and extract actionable takeaways | | | and insights. This position | | | collaborates with staff across | | | the University Communication and | | | Marketing department as needed. | | | Villanova is a Catholic | | | university sponsored by the | | | Augustinian Order. Diversity and | | | inclusion have been and will | | | continue to be an integral | | | component of Villanova | | | University's mission. The | | | University is an Equal | | | Opportunity/Affirmative Action | | | employer and seeks candidates who | | | understand, respect and can | | | contribute to the University's | | | mission and values. | +-----------------------------------+-----------------------------------+ | Duties and Responsibilities: | - * Supports the Director with | | | developing and implementing | | | strategic marketing campaigns | | | for a portfolio of online | | | non-credit professional | | | education programs. The | | | Marketing Manager will work | | | closely with partner agencies | | | to manage media buys and | | | campaigns, as well as ensure | | | campaigns are on schedule and | | | all required assets are | | | delivered. | | | - * This position collaborates | | | with the Adult and | | | Professional Education | | | Marketing team, as well as | | | communications, admissions, | | | enrollment and corporate | | | development teams in the | | | College of Professional | | | Studies to identify marketing | | | and communications | | | opportunities and needs. | | | - * The Marketing Manager | | | helps to develop and maintain | | | reports to track key campaign | | | metrics and performance. The | | | Marketing Manager must be | | | able to analyze data from | | | various sources and extract | | | the actionable takeaways and | | | insights. | |