Shire Jobs

Job purpose

Lead the marketing planning and execution in support of the key brand.

Duties and responsibilities

• Work with Commercial Operations to establish revenue forecast

• Maximizing the impact of the critical customer touchpoints Patient Support Programs, Field force, Tele-sales, Digital

• Managing external agency partners to optimize the delivery of promotional tactics and materials

• Optimizing Omnichannel Marketing

• Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix

• Marketing analysis and insight development/action planning/execution

• Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding

• Sharing insight gained from internal and external sources

• Development of the brand strategy

• Competitor analysis

• Collecting, interpreting and disseminating competitor information

• Segmentation identify and plan/execute by segment to drive segment migration

• establishing basis of segmentation, quantifying and establishing segment needs

• Lead positioning establishment for the brand

• Developing key brand messages for the brand

• Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings

• Lead Advisory Boards with key customers across Canada

• Periodically meets with top opinion leaders and establishes good rapport with them

• Assisting with training initiatives and regular team meetings as required

• Responsible for communicating effectively within the sales and marketing, medical team on pertinent information

• KPI (Key Performance Indicators) development and tracking)

• Cross functional alignment: buy in amongst colleagues, brand teams, BU (Business Units) engagement

• Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained

• Develop training on key materials with support of a training consultant

Qualifications

• Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology

• Preferably additional marketing or business training; MBA ideal

• Has worked in pharmaceutical industry for at least 7-10 years as Brand Manager, or Sales Representative, or Sales Supervisor.

• 3-5 yrs Brand Management experience including launching key brands in local environment

• Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness

• Strategic thinking and problem solving skillsets essential

• Experience working with PAAB regulations, IMC and local compliance agencies

• IT tools: MS Office - intermediate level

Working conditions

Hybrid 3 days in office, Travel 30%

Physical requirements

NA

Direct reports

NA

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.