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Search Engineer Optimization Specialist

Pearson is looking for an experienced SEO/Content Marketing professional to join our Growth Team. As our SEO & Content Marketing lead, you will have a significant impact in accelerating our mission to provide the best supplemental learning experience in the world.

*ABOUT Pearson *

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

ROLE SUMMARY:

Own SEO & Content Marketing strategies & efforts to grow organic traffic to our product. As an SEO Specialist you will be responsible for conducting keyword research, performing SEO audits, building links, analyzing web analytics, and optimizing on-page SEO. Based on your day-to-day work, you will recommend what should be the most critical steps in our SEO strategy to achieve our product goals for organic growth.

RESPONSIBILITIES:

1. Own STRATEGY for overall SEO: Content Creation, Content Promotion, Technical SEO

a. Work with product team to set quarterly SEO priorities/targets, and periodically assess & adjust overall Growth strategy

b. Create and maintain a Content Marketing strategy to grow organic traffic and improve domain authority

c. Lead ongoing Analysis & Research to inform SEO/Content priorities: site metrics, competitive research, customer development, etc d. Maintain a comprehensive list of possible SEO/Content efforts and operate an analytical framework to prioritize them.

2. Own EXECUTION of all SEO efforts to hit quarterly targets

a. For every effort: Set specs & metrics, manage/execute towards goals, monitor and document progress, results, and learnings

b. Manage the creation of all Content assets to assist in Acquisitions (Academic, in-house & non-Academic, outsourced)

c. Coordinate & support execution of Technical SEO (with CTO & Engineering) and Content Promotion (with COO & agencies/contractors)

3. Continuously monitor top SEO metrics; fix issues as detected

4. Stay up to date on industry updates and best practices; continuously expand overall SEO knowledge

MUST-HAVE QUALIFICATIONS:

• Minimum of 2 years of professional experience in SEO or Content Marketing, with track record of business impact/growth

• Strong & up-to-date understanding of SEO: ranking criteria, priorities & best practices in Content Creation & Promotion, Technical SEO

• Extensive experience with SEO analytics & research (keyword, competitive, etc); expert in GA and GSC and comfortable with other tools 

• Experience managing the creation of content for Acquisition (to grow traffic or acquire links)

• Very proficient at manipulating data on Excel/Google Sheets, and in SEO tools (Bonus: SQL/DB Querying/BI Tools)

• Experience in the direct-to-consumer industry.

BONUS EXPERIENCE:

• Formulation of comprehensive Growth, Acquisition, SEO, and/or Content Marketing strategies

• Extensive experience executing/coordinating complex processes within a cross-functional team

• Extensive experience with Technical SEO, Content Promotion, Digital P.R.

• Extensive experience with Digital Acquisition beyond SEO (YouTube, ASO, etc)

• Any experience with Email Marketing; Retargeting/Remarking Ads; HTML, CSS, JavaScript

• Worked in products that are B2C, educational, aimed at 18-24 demographics, or based on premium content,

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Direct to Consumer

Schedule: FULL_TIME

Workplace Type: On-site

Req ID: 14540

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