Shire Jobs

Corporate and Digital Marketing Manager

Brand: Estée Lauder Companies

Description

Social Activation/TikTok

• Lead Tiktok acceleration plans – lead TT taskforce and ambassadors to ensure content relevance and drive always on strategy

• Collaborate with TikTok and creative agencies to drive test and learns/innovations

• Create local best-in-class TikTok assets – collaborate with brands and BAs to create campaign assets

Customization of the Brands’ earned media framework

• Review Regional EMV strategies for the Brands, and identifies areas/aspects that need to be adjusted and/or refined for the local context

• Share EMV scorecard and performance monitoring of all Brand led campaigns and provide recommendations

• Define/consolidate agency requirements necessary to implement the Affiliate’s emv framework

Operational Leadership

• Track Brand PR/tiktok investments and measures their effectiveness separately for each Brand; develops actionable recommendations to continuously improve the programs’ effectiveness

• Manage overall relationships with earned media agencies, and engages agency experts to support specific Brand initiatives

• Manage 3rd party data platforms with regards to earned media

• Own and execute overall social listening activities in Affiliate

Digital influencers

• Using a qualified specialist agency, maps out and develops a systematic overview of all digital influencers of a given market

• Working with Brand team, develops the relevant qualitative and quantitative aspects that need to be captured to assess the potential relevance and attractiveness of a KOL to the Brands

• Leveraging the captured data of the agency, develops brand specific proposals of up-and-coming stars who may have the potential of becoming the Brand’s future ambassadors

“Consumer / Digital First” Change Agent

• Share best practices from Affiliate to Region, and vice versa from Region to the Affiliate

• Track performance vs. Regional KPIs and success criteria in order to identify continuous improvement opportunities

• Act as role model for “Consumer first” and “TikTok first” principles

Corporate Activations

• Drive corporate campaigns in collaboration with brand teams

• Champion ELC causes and develop internal communications

Qualifications

• Degree of equivalent in Marketing, Media or Communications – ideally with specialization in Digital Marketing

• Minimum 5 years working experience in Digital Marketing and PR, ideally gained at top tier FMCG company or retail or agency

• Ideal candidate will have operational social media and digital marketing experience gained either in an agency, or in a brand team of a leading CPG company/ retail

• Additional experience in the following areas counts as a big plus

• Beauty industry experience

• Exposure to community-based marketing and e-commerce

• Strong analytical skills

• Strong communications and interpersonal skills

• Understanding of web technologies involved in digital and social platforms

• This is an operational role, which requires someone with a solid understanding of how online communities work/behave in the context of brand conversations

• Ability to work in a highly matrixed environment

• Experience in managing regional / local stakeholders

Job: Marketing

Primary Location: Asia Pacific-Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 241002