Job Information
WATTS Senior E-commerce Channel Manager in United States
We’re Watts. Together, we’re reimagining the future of water.
We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.
What we do:
For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.
As the Senior E-commerce Channel Manager, you will develop and lead the strategies necessary to grow our B2B and DTC channels. You will establish and manage a digital platform to serve our distributor & wholesale network, while leveraging the business infrastructure to expand our Direct-to-Consumer presence. Reporting to the VP of ECommerce, we ask that you have E-commerce expertise, strategic planning and digital marketing skills, and the ability to collaborate with all partners.
You Will:
Develop action plans to grow revenue and margin across our existing websites, setting clear goals and KPIs to monitor performance including traffic, CTR, conversion, and customer acquisition.
Lead the process to define and implement our future e-commerce platform to promote B2B and D2C growth goals, and to provide best-in-industry customer experience
Lead paid search, display, and media plans in collaboration with Marketing Agencies and our internal Marketing team, ensuring we hit our ROAS goals, including ownership over ad spend across multiple platforms.
Work with IT and Marketing to implement new digital experience programs, integrate technologies, and enhance platforms, ensuring optimization of user experience.
Analyze industry trends and competitors to ensure we sustain digital leadership across B2B and D2C online properties.
Partner with Marketing and Product on the development of promotions and on-site engagement to guide visits and sales.
Enhance the online shopping journey by optimizing the checkout process, navigation, and search functionality and monitor customer reviews, feedback, and inquiries to identify areas for improvement and address customer concerns.
Implement personalization strategies to tailor the shopping experience based on customer behavior and preferences.
You Have:
Bachelor or Masters degree in Marketing, Business Administration, or a related field.
7-10 years in ecommerce and / or digital marketing, preferably in a similar industry and managing B2B platforms.
Experience with ecommerce platforms, content management systems, and online payment gateways.
Experience defining and testing guest experience principles, information architecture and usability testing methodologies.
Proficiency in data analysis tools and the ability to derive actionable insights from data.
Experience managing paid search; hands-on experience building, launching, setting-up accounts across multiple search engines including AdWords, Google Display Network, Google Analytics, and/or Bing.
Knowledge in data analytics tools (e.g., Google Analytics, Adobe Analytics, etc.) to extract insights and guide decision making
Knowledge of digital marketing strategies, including SEO, SEM, email marketing, and social media.
Understanding of B2B features and functionality – Search, Order methods, check-out, carts, punchout etc.
Experience managing people and leading teams.
Physical Requirements:
While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include: close vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment:
Work in both office and manufacturing environment. May occasionally be required to perform job duties outside the typical office setting.
Watts in it for you :
Competitive compensation based on your skills, qualifications and experience
Comprehensive medical and dental coverage, retirement benefits
Family building benefits, including paid maternity/paternity leave
10 paid holidays and Paid Time Off
Continued professional development opportunities and educational reimbursement
Additional perks such as fitness reimbursements and employee discount programs
Learn more about our benefit offerings here: https://tapintowattsbenefits.com/
How we work:
At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.
And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.
Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.
Watts Water is a global leader of quality water solutions for residential, industrial, municipal, and commercial settings. Our family of brands (https://www.watts.com/our-story/brands) offers some of the most varied product lines in the world, with world-class, water-related solutions focused on:
Drainage and Water Reuse
HVAC and Hot Water
Plumbing and Flow Control
Water Quality and Rainwater Harvesting
We are a $1.9 billion global company, listed on the New York Stock Exchange (NYSE) with a presence in five (5) continents and twenty-four (24) countries, and an employee population that speaks over eighteen (18) languages. As a people-first company, we prize enriching and caring for all who work here not only through words but through actions. This includes executing our Diversity, Equity, and Inclusion (DEI) strategy, and providing our employees with meaningful career growth opportunities, a positive and safe work environment, and affirmation that they are heard, valued, and respected.We are proud to be an organization that believes that a safer world is a more sustainable world – a belief that we proudly reflect in each of our technologies and solutions and our environmental and social commitments, such as our partnership with Planet Water Foundation.
Learn more about the Watts way, here (https://www.watts.com/our-story/brands) .
Specialties
Plumbing, HVAC, Water Quality, and Gas
Headquarters
Americas & Corporate Headquarters: North Andover, Massachusetts, USA
Asia-Pacific, Middle East & Africa (APMEA) Headquarters: Shanghai, China
Company Size
About 5,000 employees
Website
http://www.watts.com/
http://www.wattsindustries.com/
http://www.wattsasia.com/
Industry
Machinery
Founded
1874