Job Information
CABOT CREAMERY 13 (Agri-Mark) Director, Brand Management and Insights in Waitsfield, Vermont
This job was posted by https://www.vermontjoblink.com : For more information, please see: https://www.vermontjoblink.com/jobs/1165235
What you\'ll be doing:
- Develop deep expertise in Cabots products, categories, and competitors through syndicated data, store visits, online research, etc.
- Responsible for the development and communication of in-market strategy and planning with the selling teams and key retailers.
- Collaborates with key internal stakeholders to analyze key business challenges and opportunities.
- Develop product positioning and key consumer messaging to inform cohesive marketing communication across consumer touchpoints.
- Oversee Insights team, effectively leveraging data to uncover insights and drive business strategies/tactics.
- Lead shopper marketing team, program, budget, and resources, including outside shopper marketing agency.
- Work to drive efficiency in shopper spending to deliver strong results in alignment with business and sales goals.
- Work as liaison between sales and marketing, to ensure collaboration on account strategy and presentations, and information sharing between departments.
- Oversee content strategy on e-commerce retailer platforms, ensuring that Cabot is exceeding retailer standards.
- Partner with Sales and others on selling stories and the development of strong selling tools.
- Manage shopper marketing and insights budgets, and vendor relationships.
- Other Projects and duties as assigned.