Job Information
Hogan Lovells Marketing and Business Development Specialist - Life Sciences and Health Care Sector in Washington, District Of Columbia
PROFILE RAISING AND MARKETING CAMPAIGNS
- Create and implement integrated marketing campaigns for the sector and practices to help raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients.
- Assist in content development and distribution via internal and external channels, including social media.
- Coordinate and support client seminars, webinars, association activities, and other marketing-oriented events and programs, including the development of program materials, day-of support and follow up, including metrics-driven program reporting.
- Build and manage relationships with membership associations and programs with which the firm is a member of and/or partner.
- Draft, coordinate, and leverage directory submissions for ranking organizations/publications.
- Create and maintain targeted mailing lists for client communications, events, seminars.
- Promote sector and practice capabilities and activities across the firm, through regular internal newsletters, active participation at team meetings, and maintenance of intranet sites.
- Support the MandBD team and central PR team on effective profile raising plans and campaigns for both the practice and individual partners.
- Help to initiate and implement strategic marketing and business development campaigns and projects for the sector and practice areas, including digital health, medtech, AI, etc.
BUSINESS DEVELOPMENT
- Cultivate a deep understanding of the areas of expertise and client needs across the sector and practices.
- Meet regularly with the lawyers in order to support their business objectives and work with them to ensure successful pursuit of the plans.
- Draft and coordinate responses to RFPs, customized pitches, and business development presentations; prepare and contribute content to firmwide pitches.
- Maintain, update, and develop collateral including credentials, work experience, practice overviews, and website content.
- Leverage the firms technologies to maintain work experience, and track client and prospect engagement.
WIDER MARKETING AND BUSINESS DEVELOPMENT PROJECTS
- Contribute to wider marketing and business development projects as required.
- All members of the firm are encouraged to participate in our Global Responsible Business program.
- And other duties as assigned.
QUALIFICATIONS
- Five (5)+ years of relevant experience, preferably in a legal or professional services sector.
- Bachelors degree required. BS or BA degree in marketing, communications or related field is preferred.
- Strong preference will be given to candidates with:
- Knowledge of and exposure to the life sciences and health care industry
- A general understanding of the commercial world and its drivers
- An understanding of marketing and business development processes
- Experience working with international organizations or other multinational law firms or corporations
- Ability to independently execute campaigns and other assigned projects
- Ability to create a positive impact with colleagues, peers, partners, and clients and to demonstrate diplomacy, listening, and influencing skills
- Strong written and verbal communication skills with an excellent eye for detail and the ability to write in a compelling way
- Effective organizational and project management skills, including the ability to plan ahead and prioritize conflicting demands to meet deadlines
- Initiative and a can do attitude
- Ability to work effectively under pressure
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)