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Red Lion Controls Director of Global Marketing and Communications in York, Pennsylvania

Do you want to be part of a business that genuinely valuesentrepreneurialism,innovationandindividual accountability? Wefocus on our customersand are proud of the difference our technology makes. We partner with some of the biggest manufacturing companies in the world and our technical innovations are used to enhance well-known brands across multiple industries.Position SummaryRed Lion, a leading global player in the growing and innovative Industrial Internet of Things (IIOT), continues to advance its business strategy through global expansion, innovative product launches and engaging its employees. A vital element of our business growth strategy is having a strategic, creative and leading marketing organization. The Director of Global Marketing and Communications will have a unique opportunity to build on our recent re-branding initiative and to craft a marketing organization to support our growth initiatives.The Director, Global Marketing and Communications will be responsible for the development of marketing and communications strategy and will contribute to the organizations strategic operations as well as aligning business plans with organizational objectives. To support organizational success, the Director will also be responsible for understanding the changing dynamics of our industry, interpreting market and analytical data and crafting a marketing strategy that is properly informed by these points of reference.The successful candidate will develop a world-class communications plan globally, directly managing communications activities that promote, enhance, and protect the organization's brand reputation. The role is responsible for the planning/optimizing, budgeting and execution of marketing communication and digital initiatives that drive customer engagement, generate marketing leads and grow revenue. This role requires an experienced, proactive marketer with a strong understanding of the channel ecosystem and marketing communications programs, especially those aimed at increasing channel sell-through. This person will work closely with product management and regional sales leadership to lead and accelerate sales lead generation activities on a regional basis.As we rebrand our business and approach to our customers, there exists a tremendous opportunity to increase Red Lion's marketing presence and strategy. Reporting to the Vice President of Strategic Marketing, the Director will help Red Lion Controls prepare for significant growth - both organically and through acquisition. The opportunities for a motivated and energetic individual can be significant.Key Job Functions *Plan, develop, implement, and measure execution of an integrated global marketing and communications plan aligned with Red Lion's strategic growth objectives. *Develop and lead data-driven and stakeholder-driven integrated marketing strategies and campaigns across multiple channels to grow market share, build the brand, and achieve business objectives. *Coordinate content marketing initiatives and calendar that aligns priorities of all scheduled and planned content creation and delivery from the team and coordinate with stakeholders to align with key events and initiatives. *Collaborate with sales leadership to develop regional specific strategies to support increased sales in focused vertical and geographic markets. *Develop a translation strategy for key sales, marketing, and product assets and collateral to ensure localization strategies support sales growth and resources are allocated in alignment with the regional sales strategies. *Define the strategy for digital marketing that generates customer and sales partner engagement - including content, digital advertising, organic search, paid search, social media, CRM marketing programs, Red Lion's website, App's, video's, etc. *Establish, own and drive a strategic internal and external communications strategy that positively affects employees' and customers' understanding, engagement and co